Digital Marketing Specialist
Job Purpose
The Digital Marketing Specialist is responsible for managing and enhancing KBZMS General Insurance’s digital presence to strengthen brand visibility, customer engagement, and business growth. The role oversees the Company’s digital ecosystem, including the corporate website, digital applications, search engine optimization (SEO), digital partnerships, and customer digital experience.
Working closely with the Marketing Strategy Manager, Assistant Manager (Brand Communications), IT, Product Development, Customer Service, Sales, and external technology partners, the role ensures that all digital platforms are optimized, user-friendly, data-driven, and aligned with the Company’s business objectives and digital transformation initiatives.
Job Description
1. Website Management & Digital Experience
- Manage and maintain the Company’s corporate website and microsites, ensuring content is accurate, up-to-date, and aligned with the KBZMS brand.
- Monitor website performance, usability, functionality, and security, coordinating improvements with internal stakeholders and external vendors.
- Optimize website navigation and customer journeys to improve user experience and conversion.
- Coordinate website enhancements, new page development, testing, and deployment.
- Conduct regular website audits and recommend improvements based on analytics and customer feedback.
2. Search Engine Optimization (SEO)
- Develop and implement SEO strategies to improve organic search visibility and website traffic.
- Conduct keyword research and optimize website content, metadata, and page structures.
- Monitor website indexing, search rankings, backlinks, and technical SEO performance.
- Work closely with content creators to ensure digital content follows SEO best practices.
- Prepare regular SEO performance reports and recommend continuous improvements.
3. Digital Platforms & Applications
- Manage and support the Company’s digital platforms, including the KBZPay Mini App and future digital applications.
- Coordinate digital platform enhancements and new feature implementation with IT, Product, and technology partners.
- Conduct User Acceptance Testing (UAT) and ensure digital solutions meet business and customer requirements before deployment.
- Monitor platform performance and recommend enhancements to improve functionality and customer experience.
- Support digital transformation initiatives that enhance customer accessibility and service delivery.
4. Digital Partnerships & Platform Integration
- Coordinate and strengthen digital partnerships that support customer acquisition, engagement, and service delivery.
- Work with strategic partners to enhance digital integrations and customer journeys in collaborations with the Strategic Partnership Channel.
- Support the implementation of new digital partnership initiatives, APIs, and online services.
- Monitor partner platform performance and recommend opportunities for continuous improvement.
5. Digital Marketing & Campaign Support
- Support the planning and execution of digital marketing campaigns across various online channels.
- Develop and optimize campaign landing pages and digital assets.
- Monitor campaign performance and recommend optimization strategies to improve engagement and conversion.
- Collaborate with the Brand Communications team to ensure digital content aligns with campaign objectives and brand guidelines.
6. Digital Analytics & Performance Reporting
- Monitor website, application, and digital campaign performance using analytics tools.
- Track key digital marketing metrics, customer behavior, and conversion performance.
- Prepare regular digital performance reports and dashboards for management.
- Provide data-driven insights and recommendations to improve digital marketing effectiveness.
7. Digital Customer Experience & Innovation
- Continuously evaluate customer digital journeys across all online platforms.
- Identify opportunities to improve digital customer experience, accessibility, and usability.
- Research emerging digital marketing trends, technologies, AI tools, and industry best practices.
- Recommend innovative digital solutions that support business growth and operational efficiency.
8. Vendor & Agency Management
- Coordinate with website developers, digital agencies, SEO consultants, and technology vendors to ensure timely delivery of digital projects.
- Monitor vendor performance, project timelines, service quality, and contractual deliverables.
- Ensure all digital developments comply with KBZMS brand standards, security requirements, and regulatory guidelines.
9. Cross-Functional Collaboration
- Collaborate closely with the Assistant Manager , Brand Communications to support digital marketing initiatives aligned with business objectives.
- Work with the Marketing and Communications Specialists to ensure digital content, messaging, and creative assets are consistent with brand standards.
- Coordinate with the Assistant Manager, Marketing Operations to support the operational delivery of digital projects and campaigns.
- Partner with IT, Product Development, Customer Service, Call Center, Sales, Compliance, and external technology partners to deliver seamless digital solutions and enhance the overall customer experience.
Job Requirements
- Bachelor’s Degree in Marketing, Digital Marketing, Information Technology, Computer Science, Information Systems, Business Administration, or a related field.
Technical Competencies
- Search Engine Optimization (SEO)
- Website Content Management Systems (CMS)
- Google Analytics (GA4)
- Google Search Console
- Website performance optimization
- User Experience (UX) principles
- User Acceptance Testing (UAT)
- Digital campaign management
- Digital analytics and reporting
- Digital platform management
- Microsoft Office Suite
Job Details
Supervisor to AM
Customer Experience and Marketing
Marketing Communications
